Portfolio
Real-Time Data Ecosystem
Real-Time Intelligence for Real-World Impact
Companies face an increasingly competitive landscape where growth depends on the ability to run high-performing digital campaigns across Google Ads, Facebook Ads, MediaAlpha, and other platforms. For one fast-growing client, this meant dealing with:
- Dispersed and siloed data, coming from multiple ad networks and internal systems.
- Limited real-time visibility makes it difficult to react quickly to campaign performance.
- Lack of unified insights into both user journeys and agent behavior, which restricted optimization efforts.
This created a critical barrier: despite strong demand and significant marketing spend, decision-making was reactive, slow, and disconnected.
At Bit Solution Group, the challenge was to transform this fragmented environment into a single, reliable, and automated data ecosystem. Our role was not only to integrate and centralize multiple data sources, but also to ensure that insights could be delivered in real time, enabling faster decisions, higher efficiency, and sustainable growth.
Built a high-performance, scalable solution on Google Cloud designed to unlock the full power of data. From seamless ingestion to dynamic visualization, the architecture ensures every step of the data journey adds business value. With real-time processing and AI-powered semantic call analysis, companies gain not just faster insights but smarter decisions, improved customer experiences, and measurable growth.
Lessons Learned:
- Modular architecture enables frictionless scaling
- Early data validation prevents downstream errors
- Semantic call analysis is a key differentiator for businesses relying on human interaction
This project demonstrates how the right architecture can transform complexity into clarity, turning fragmented operations into automated, auditable, and insight-driven workflows. For businesses that rely on data to scale campaigns, optimize lead generation, or gain a deeper understanding of their customers, Bit Solution Group delivers solutions that connect technology directly to business growth.
- Cloud Composer: Orchestrates daily and event-driven pipelines
- Pub/Sub: Enables real-time ingestion of events and call data
- Cloud Storage: Serves as a data lake for JSON ingestion
- BigQuery: Data warehouse with raw, staging, and consumption layers
- DataForm: Handles SQL transformations, validations, and quality control
- Power BI: Interactive dashboards for marketing, sales, and buyers
- 70% reduction in data processing time
- Real-time ingestion for agile campaign optimization
- Conversational insights to improve segmentation and agent training
- Automated reporting for buyers with tailored metrics
- Enhanced traceability and auditability for compliance and quality control
Company Profitability
Profitability Analysis and Optimization
For the Client
The company lacked a centralized view of profitability. Data on costs, benefits, and lead generation was fragmented, limiting visibility across periods and making it difficult to identify trends, optimize costs, or detect revenue opportunities on time.
For Bit Solution Group
The challenge was to unify scattered data into a reliable, real-time ecosystem, designing profitability KPIs, dynamic filters, and advanced visualizations that could transform complex information into clear insights for faster and smarter decisions.
Create a report to provide a comprehensive view of the company’s profitability, centralizing data on costs, benefits, and lead generation. Designed to help users identify trends, analyze specific periods, and make strategic decisions based on reliable and up-to-date information. Additionally, it provides insights into how each business dimension contributes to overall profit and operational performance, while helping detect opportunities for cost optimization and revenue generation on time.
- Profitability KPIs: include the main financial indicators and lead generation metrics. The KPIs show both aggregated values and internal breakdowns for more detailed analysis.
- Dynamic Filters: traffic source for general and specific analysis. Date filters (e.g., last day, this week), and custom range selection.
- Advanced Visualizations: Overview page with tables and bar charts highlighting the Top 10 and the Lowest 10.
- Maps with Dynamic Tooltips showing performance by state, with integrated tables for a more detailed view.
- Comparative Date Matrix using a structured Date Matrix with year and month, allowing comparison of metrics across different years, months, or periods within the same year.
- Provides a comprehensive analysis of profitability at all levels of the company.
- Facilitates optimized decision-making by identifying the main sources of cost and benefit.
- Enhances user experience with an interactive and flexible interface, through to dynamic filters and enriched visualizations.
- Brings financial and operational transparency, allowing identification of opportunities for improvement in both costs and generation.
- Advanced DAX for customized measures of profit and costs, including total company costs.
- Custom Tooltips integrating tables or charts within other visualizations for greater granularity.
- Nested Visualizations that allow detailed data exploration while maintaining an overall perspective.
- Date Matrix as a central technique to compare metrics across different periods and facilitate temporal analysis of business performance.
Visual Product Discovery
AI-Powered Search Platform
Many industries require more effective ways to engage customers, provide personalized guidance, and ensure consistent experiences across digital and physical touchpoints. Traditional customer service channels often struggle to provide immediate, tailored answers at scale.
A visual product discovery platform was implemented, enabling customers to instantly identify items through simple image uploads. Leveraging cutting-edge computer vision, the system automatically detects objects or allows precise manual selection, seamlessly matching them against catalog inventories to deliver accurate recommendations for compatible products. This creates a faster, more intuitive discovery process while maintaining seamless integration with existing product databases.
- Automated product identification with high accuracy, reducing errors in ordering
- Faster and more intuitive customer self-service experience
- Seamless integration with existing product and inventory systems
- Scalable architecture adaptable to new categories and product lines
This solution enables companies to deliver a cutting-edge digital experience in product discovery, positioning them as innovation leaders while driving higher conversion rates, customer loyalty, and overall sales growth.
Intelligent Chat Assistants
AI-Powered Chatbot Solutions for Customer Support
Many industries require more effective ways to engage customers, provide personalized guidance, and ensure consistent experiences across digital and physical touchpoints. Traditional customer service channels often struggle to provide immediate, tailored answers at scale.
An intelligent conversational AI system was implemented, capable of understanding natural language queries and maintaining context across interactions. The assistant delivers accurate recommendations, answers complex questions, and supports staff with real-time access to product or service information. Built on scalable cloud infrastructure, the solution ensures consistent omnichannel engagement while collecting analytics for continuous improvement.
- Enhanced customer engagement through personalized, real-time assistance
- Increased staff efficiency with instant access to comprehensive information
- Consistent omnichannel experience across digital and physical channels
- Rich interaction analytics offering insights into customer preferences and buying behavior
This solution empowers organizations to combine personalized service with automation, gaining a strong competitive advantage through 24/7 availability, improved satisfaction, and measurable sales uplift.
Customer Sentiment Intelligence
AI-Powered Customer Sentiment Analysis and Insights
Enterprises that depend on customer experience need scalable ways to analyze large volumes of unstructured feedback. From surveys to online reviews, the challenge lies in identifying sentiment patterns, emerging issues, and opportunities for improvement in real time.
We implemented an advanced sentiment analytics platform that processes feedback from multiple sources, classifies it into relevant categories, and identifies key themes with precision. The solution applies natural language understanding to detect sentiment trends, generate alerts for critical issues, and provide actionable insights through interactive dashboards, enabling proactive service improvements and data-driven decisions.
- Automated analysis of thousands of customer feedback entries with high precision.
- Significant reduction in manual review time, accelerating response to concerns.
- Real-time identification of satisfaction trends and improvement opportunities.
- Structured insights supporting strategic planning and resource allocation.
This solution transforms customer feedback into a strategic asset, enabling proactive improvements, strengthening brand reputation, and fostering long-term loyalty while unlocking new opportunities for growth.
Sales Communication Analytics
AI-Powered Conversational Insight Extraction
Organizations that handle thousands of sales or customer service interactions often struggle to extract meaningful insights from conversations at scale. Manual analysis is time-consuming, inconsistent, and prevents commercial teams from fully leveraging this valuable data.
We designed a conversational analytics system that automatically processes call or chat transcripts, categorizing them by customer intent, interaction outcome, and opportunity signals or new categories defined by the client. The solution transforms unstructured dialogue into structured intelligence, highlights sales opportunities, and integrates monitoring features that support team performance, training, and strategic alignment.
- Consistent categorization of diverse conversations across multiple dimensions
- Automated quality assurance processes that reduce operational costs
- Actionable insights supporting sales strategy and team training
- Real-time monitoring with alerts that accelerate decision-making
This solution converts unstructured communication into actionable business intelligence, driving both efficiency and effectiveness in sales. It equips leaders with deeper visibility into customer interactions, enabling stronger performance and revenue impact.
Document Intelligence Platform
AI-Powered Document Understanding
Enterprises processing high volumes of financial or operational documents face significant challenges due to format variability, language diversity, and complex approval workflows. Manual handling slows operations, increases costs, and introduces risks of error or non-compliance.
We delivered an intelligent document processing platform that automatically extracts, validates, and structures key information across diverse document types. Equipped with multi-language support and built-in validation rules, the system integrates seamlessly with financial and ERP systems, enabling straight-through processing, complete audit trails, and real-time operational visibility.
- Automated processing of multiple document types with high accuracy
- Over 80% reduction in manual data entry time, eliminating bottlenecks
- Centralized document management with full compliance and audit capabilities
- Seamless integration with financial systems for faster processing cycles
This solution revolutionizes financial operations by ensuring accuracy, compliance, and speed. It turns document management into a source of business intelligence, enabling cost reduction, operational scalability, and improved decision-making.
Infrastructure & Operations
Optimized & Scalable Cloud Architecture.
Business growth brings new hurdles. We understand how a lack of scalable technology can slow things down, creating performance bottlenecks, security risks, and unexpected costs. Your customers expect fast, reliable access, and your team needs a stable foundation to build on, without having to worry about the underlying infrastructure.
Design and build secure, high-performing, and cost-effective cloud architectures, specializing in the Google Cloud Platform (GCP). Our approach ensures that your applications can handle any amount of traffic, stay online 24/7, and grow with your business needs. We take care of the entire tech stack, from the ground up, so you can focus on innovation.
- Infrastructure as Code (IaC): We use powerful tools like Terraform and Pulumi to automate the provisioning and management of your cloud resources. This ensures consistency and reliability across all environments, from development to production.
- Scalability & Reliability: We implement solutions that automatically adjust to demand. This includes using Kubernetes to manage and scale your containerized applications, and Cloud Runs for a seamless, serverless experience, ensuring your services remain responsive even during peak times.
- Security & Compliance: We integrate robust security measures to protect your data and applications, from network firewalls to access control. We also leverage services like Cloudflare to enhance performance and protect against online threats.
- Monitoring & Support: We provide continuous monitoring and alerts to detect and resolve issues before they impact your business, ensuring peace of mind and high availability.
We've enabled our clients to:
- Handle millions of user requests without performance degradation.
- Reduce operational costs by optimizing resource usage.
- Increase system reliability to over 99.9% uptime.
- Accelerate product launches by providing a ready-to-use, secure environment.
Net Promoter Score (NPS) Tailored Application
Customizable NPS app delivering dynamic, context-aware feedback journeys.
The Client sought a scalable and highly customizable solution to generate and analyze Net Promoter Score (NPS) responses, enabling precise measurement of customer satisfaction across various touchpoints. The system needed to accommodate scenario-specific configurations for both sales and post-sales workflows. Furthermore, the client emphasized the importance of maintaining brand consistency in communications and integrating time-sensitive promotions or incentives to drive customer engagement and feedback collection.
Architect and deploy a dynamic NPS communication framework capable of tailoring messages based on language, geographic location, and sales context. Each communication initiates a feedback journey, fully customized reflect both brand identity and transaction-specific details, where feedback is collected through an intuitive and user-friendly interface.
Behind the scenes, the solution is powered by a robust architecture leveraging Pentaho ETLs, Microsoft Power BI, and a microservices ecosystem built on Node.js and hosted within Google Cloud Services.
This infrastructure enables:
- Daily identification of NPS communications per scenario
- Automated dispatch of personalized messages
- Real-time collection of customer reviews
- Intelligent processing and classification of feedback
- Generation of actionable, real-time reports
The implementation yielded significant operational and strategic benefits:
- Identification of over 90% of bottlenecks and business constraints contributing to customer dissatisfaction
- A 20% increase in sales, driven by actionable insights from customer recommendations
- Full visibility into enterprise-wide NPS performance through real-time dashboards
- Informed decision-making across internal processes, guided by structured customer feedback
- Pentaho: Enterprise-grade platform for data integration, analytics, and governance, enabling real-time insights across hybrid environments.
- Node.js: High-performance JavaScript runtime for building scalable, event-driven server-side applications.
- Datawarehouse: Centralized repository for historical data, supporting advanced analytics and strategic reporting.
- Mailchimp: Marketing automation platform for personalized email campaigns and audience segmentation.
- Trustpilot: Global review platform facilitating transparent customer feedback and reputation management.
- Google Cloud Services: Scalable cloud infrastructure offering advanced analytics, AI capabilities, and secure application hosting.
This project exemplifies Bit Solution Group’s core competencies and strategic value delivery in enterprise technology. Specifically, it demonstrates our ability to:
Seamlessly integrate third-party software within complex digital ecosystems, ensuring interoperability, scalability, and compliance across platforms.
Architect and implement sophisticated, customized workflows, tailored to meet unique operational requirements and business objectives.
Deliver high-impact, measurable outcomes by harmonizing advanced technology, intuitive user experience design, and data-driven analytics.
Stores Configuration and Management
Centralized Store Configuration.
Clients are in constant expansion, managing the opening of both owned and partner stores worldwide. However, the previous method of handling these openings was not suitable for the scale now required.
A centralized management section was proposed to address the following points:
- Basic store information.
- Integration with Google Business, quickly linking schedules and locations.
- Store system configuration.
- Enhancing store visibility in e-commerce.
To achieve this, it was necessary not only to implement this management and configuration section but also to develop APIs and enable real-time communication of this configuration across all company systems, including eCommerce and Retail systems.
Our team developed a scalable and centralized microservice that APIs and manages all key store information necessary for the proper functioning of the company's systems and access to store data.
Key Features:
- Integration with Google Business: connection with store configuration in Google Business, retrieving and assigning schedules and locations.
- User and permission management: implementation of role-based and scope-based access controls, allowing the appropriate teams to manage different store configuration areas.
- Integration with eCommerce: providing access to store information to render a localization and details section on the website, real-time change notifications, and activation of internal operations based on store configuration.
- Integration with Retail software: synchronization of stores with Retail software.
The application successfully centralized store opening operations:
- Streamlined operations: store opening management is now centralized for those responsible for this process.
- Centralized critical system configuration: critical store system configurations are modified in one place and propagated to all necessary systems, avoiding omissions across departments.
- Quick access: employees no longer need to gather store information from various departments; everything is available in one place.
- Backend: Node.js with Fastify and TypeScript.
- Database: PostgreSQL on Google Cloud, Microsoft SQL Server.
- ORM: Prisma for efficient data management.
- Architecture: Modular and scalable microservice, designed for future integrations.
This project showcases our ability to:
- Integrate third-party software into complex ecosystems.
- Design robust and scalable microservices.
- Identify inefficient operations and improve them.
- Adapt legacy systems to modern solutions.
Corporative Back-Office Application
Sales and Reporting Back-Office Application
As the enterprise expanded, organic growth outpaced operational alignment. Departments tackled similar workflows with different tools and procedures, creating duplication, inefficiency, and uneven results. Onboarding new employees became slow and inconsistent, as access rights, training paths, and resources varied by area.
Critical business Reports where not accessible for all the needed people at the needed time, delaying strategic decisions. Without a central hub to standardize processes, unify tools, and enforce consistent access controls, the organization faced mounting complexity that threatened scalability and agility, conditions that ultimately drove the creation of the enterprise back‑office platform.
To address the enterprise’s fragmented operations and ensure sustainable scalability, a unified back‑office application was architected with security, performance, and standardization at its core.
1. Granular Access Control: Role‑based and scope‑segmented permissions were implemented across every module, ensuring that each user’s access strictly matches their responsibilities, protecting sensitive data while streamlining workflows.
2. Modern, Scalable Stack: The platform was built on Node.js, Prisma, and Next.js, enabling high‑performance server‑side logic, efficient database interaction, and responsive user interfaces — all designed for easy scaling as the business evolves.
3. Resilient Microservice Architecture: Each operational domain was developed as an independent microservice, isolating workloads so that issues in one area cannot affect others, guaranteeing high availability and simplifying maintenance.
4. Centralized Reporting Hub: All operational and performance reports are consolidated into a single, secure access point, eliminating the delays and inconsistencies of scattered data sources.
5. Embedded External Reporting: The Reports module seamlessly integrates third‑party dashboards and analytics, allowing stakeholders to view both native and external metrics without leaving the application.
6. Standardized Operational Procedures: Common workflows across departments were re‑engineered and unified into shared, documented processes within the platform, reducing variability and enabling faster onboarding.
The implementation delivered substantial operational and strategic gains:
- 25% increase in sales, attributable to timely, data‑driven decisions enabled by enhanced reporting visibility.
- 45% reduction in onboarding time for new employees, achieved through streamlined processes and standardized access provisioning.
- Full operational continuity when relocating personnel, with complete assurance that identical work environments and resources are preserved across locations.
- Node.js: High-performance JavaScript runtime for building scalable, event-driven server-side applications.
- Prisma: Modern TypeScript‑friendly ORM simplifying database queries, schema migrations, and type‑safe access across multiple database engines.
- Next.js: React‑based framework for fast, scalable web apps with hybrid static/SSR rendering and powerful routing.
- Datawarehouse: Centralized repository for historical data, supporting advanced analytics and strategic reporting.
- Google Cloud Services: Scalable cloud infrastructure offering advanced analytics, AI capabilities, and secure application hosting.
- PostgreSQL: Advanced open‑source relational database, renowned for reliability, extensibility, and robust SQL/JSON support across diverse applications.
Posting Boost
Marketing Content Management for Social Media
The client, operating in digital marketing, needed a modern and proprietary tool to gain a competitive edge. They wanted a platform where customers could create and publish content in one place, minimizing distractions.
Bit Solution Group developed a tool that guarantees both engagement and operational efficiency. On one side, a landing page markets customizable plans (created and managed within the tool). On the other hand, a complete suite enables users to create and publish posts and templates for marketing campaigns.
Three user types interact with the tool: the System Admin (tool owner), the Customer Admin (client company manager), and Company Workers (employees of the client company). Access levels are governed by roles and scopes that ensure appropriate permissions across the system.
The frontend (landing page and admin tool) was built with Vue.js for tablet and desktop use. The backend uses Node.js with NestJS over Express. The project also integrates the Photo Editor SDK for content creation, editing, and uploading. Unsplash is integrated for access to trending images used in post creation.
Inventory
Inventory Management
An inventory management system tracks goods across the supply chain, from purchasing to production to final sale. The client needed a better approach to inventory management for improved visibility and control.
Bit Solution Group built a tool to log detailed records of new and returned products as they move in and out of the warehouse. The system tracks unit counts, cost per unit, serial numbers, lot numbers, purchase dates, and production dates, improving inventory accountability and planning.
The tool features a role- and permission-based security model, with access rights assigned by the system admin.
The frontend (landing page and admin tool) was built with Vue.js for tablet and desktop use. The backend is powered by Hasura and GraphQL.
A la Carte
Restaurant Sales Management
The customer identified the need for a system capable of eliminating poor service experiences in the local gastronomic industry. They wanted a solution that would provide a real-time menu to avoid mismatches between services and customers, and also centralize order management.
A la Carte became a SaaS product that addressed the primary concerns of both the businesses offering the service and their customers. It became their "Worker of the Month," providing reports on business activity, tracking every operation, and simplifying the lives of both staff and customers when managing orders.
Scalability is critical to the success of any SaaS product due to the large number of users on the platform at any given time. This platform enables real-time interaction between clients and workers. It is hosted on AWS to support flexible scaling.
Many types of users interact with the platform during service operations—cooks, bartenders, waiters, admins, accountants, and the end customer consuming the product. All roles are orchestrated using different UIs for each actor, maintaining real-time operations via Socket.io.
The frontend is highly complex, with hundreds of customizable views and input fields. It was built using React for both tablet and desktop devices. The backend was developed using Node.js with Express. Our frontend developers focused on creating a robust yet intuitive experience, ensuring tasks could be completed easily in the field.